Emporium Melbourne, the country’s latest and arguably most dynamic retail precinct has been awarded the 2015 SMART innovation award for its Dock Management system at the SMART conference gala dinner recently held in Melbourne Australia.

A 42,000 sq. metre retail asset five years under construction and located in one of the most congested parts of the CBD on the corner of Swanston and Lonsdale Street, the site presented unique logistics/stock delivery challenges.

Operations Manager Emporium Arron Renehan said that given all ground level floor space was devoted to retail an underground solution had to be sought.

“Emporium’s underground docks can only be accessed by a narrow laneway therefore traditional down and up ramps that require a wide entry berth were not an option,” he said

Emporium partnered with Bestrane to automatically schedule two hydraulic truck lifts using its unique web based appointment solution called MobileDOCK.

The outcome is that Emporium’s docks seamlessly service a variety of goods to its 225 stores while also taking deliveries on behalf of Myer and David Jones’ Bourke St store receiving on average, in excess of 100 deliveries each day.


Bestrane are industry leaders in Dock Appointment Scheduling with its web based MobileDOCK appointment management solution. MobileDOCK ensures all supply chain partners are involved in the process and have visibility into requested, scheduled and rescheduled dock appointments; this solution optimises receiving operations for all shipments to and from a distribution location and takes into account the type of vehicle, type and quantity of load, individual dock availability and site operations policy.

This solution has driven many benefits for Emporium including:

  • Conversion of 7000 m2 of floor space that would otherwise have been needed for long ramps converted to Retail space.
  • Drivers know exactly when to arrive at the building to receive direct access to a specific bay eliminating the search for loading zones,
  • Drivers now do not leave their vehicles and have no footpath / trolley travel
  • Queuing times have been eliminated which also has dramatically reduced truck idle time at Street Level.
  • Emporium can now offer its tenants “premium service” deliveries for its high profile tenants and can provide valuable analytics regarding tracking the arrival and departures of each load.

For additional information please also refer to the Video Case Study available at: https://vimeo.com/126564946

This project has been also been specifically recognised in The City of Melbourne’s “Last Kilometre” freight initiative (City of Melbourne Case Study available upon request)

Arron Renehan said “With MobileDOCK we have taken one of Melbourne’s most difficult places to deliver and made it one of the best”. We look forward to the teams continuing to work together as we expand our capability across our DC network.”

David Sanders, Bestrane’s Managing Director stated “Emporium has embraced logistics technology and is a worthy recipient of the 2015 SMART innovation award.”


About Emporium Melbourne

Emporium Melbourne is home to Australia’s first Uniqlo, the largest Australian designer precinct in the country and over 40 unique food icons all in the heart of the CBD.  The precinct features a mix of local and international designers, innovative concept and flagship stores and world class architecture.  

The precinct connects to Melbourne Central, Myer Melbourne and to David Jones via pedestrian bridges and tunnels. It also indelibly connects with Melbourne’s history and its heart.

For more information, visit www.emporiummelbourne.com.au/


About Bestrane

Founded in 2003, The Bestrane Group is an organisation focused on solving logistics problems and managing specialist software solutions. Bestrane is Descartes’ value-added reseller for Descartes’ logistics management solutions in Australia and New Zealand and provides a range of specialised business skills in the areas of strategy, costing, supply chain management and business information systems. Bestrane has a proven delivery record across a range of industry sectors including retail, distribution, manufacturing, engineering, banking and finance. The Bestrane Group has staff based in Melbourne and Sydney, Australia with over 100 years of combined supply chain experience. For more information, visit   www.bestrane.com.au