What Makes an Effective Driver Scorecard?

What Makes an Effective Driver Scorecard?

Knowing how your drivers perform whilst out on the road is crucial for effective fleet managers’ success. There are many aspects of both the driver’s and the vehicle’s performance that can be collated together from a vehicle telematics solution and called a “scorecard”. Collating this data together is one thing. Effectively using this collated data to drive improvement and greater efficiencies is where the real magic happens.

Scorecard Components

An effective driver scorecard comprises measures that the driver can influence. Vehicle telematics solutions measure many other aspects of the vehicle’s health and performance. The temptation to mix all these measures is real, resulting in confusion and disengagement of the driver team. Whilst some drivers may be interested in all the collected data, if they are unable to influence this through their actions and behaviours positively, it shouldn’t be a part of “their” scorecard.

The primary safety measures collated by a quality vehicle telematics solution are automatic inclusions as are relevant productivity measures. Example measures may include:

Engaging & Educating Drivers

How this data is presented to a driver is key to ensuring that the outcomes result in a positive change. Many people are better with pictures than a bunch of words and numbers. Some categorise this as “visual learning” verse “verbal learning”. Call it what you will – most of the drivers I have worked with understood a few well-presented graphs and tables more than they did paragraphs of text. Drivers, similar to most of us, like to be able to see improvement. Including historical data and trend lines on the presentations will be advantageous.

Gamification – Who’s Not Competitive?

One sure-fire way to encourage most warm-blooded humans to improve their work performance is to tell them some colleagues can do the job better! Psychologists call this an “extrinsic incentive” – meaning the motivation to adopt a better behaviour is found externally rather than internally. The Psychology of Competition

Purposely and deliberately using this psychology to generate performance improvements can be termed “gamification”. There is a whole science behind gamification, and there are learning organisations specialising in adopting these techniques to motivate employees to perform their best. 5 Things You Didn’t Know about Gamification in the Workplace.

Providing a team of drivers with incentives to improve, coupled with their intuitive competitive nature, is a proven recipe for forward progress. Presenting and sharing the data is an area of consideration for each organisation’s leadership team. Some choose to share each driver’s results privately, which includes their ranking within the cohort. The “Leader Board” may only name the leader/winner, or the top three, or some combination that fosters the appropriate performance improvements without causing peer animosity.

“What we measure we can improve”, and other similar quotes are no more accurate than they are in the case of driver scorecards. Generally, we all have a competitive nature and harnessing this competitiveness to encourage improvements in safety, productivity and efficiency can only be good. Capturing, collating, and then presenting the right data in the correct format is critical. Delivering this information to drivers in a positive manner will stimulate improvements that will benefit all stakeholders.

How can vehicle telematics improve the safe and efficient management of your vehicle fleet?

Is your existing vehicle telematics solution providing you with all the available advantages?

To discuss the improved use of technology to manage your fleet reach out to Adam Welch at Bestrane Group.  awelch@bestrane.com.au          +61 419 292 678              www.bestrane.com.au